This week I was hard at work on the web design for the project The Ice Cream School. This is based on the logo and branding project I did awhile ago which can be found in my design portfolio. So far I got done with the banner design. What do you think?
For the last few weeks I was working on a project called Pretty Cupcakes. This is a brand I create a for a personal project based on an oldest project I did a few years ago. I wanted to create a more modern look and implement the new skills I learn over the past few years. This project help me learn some new skills and techniques. Here the process of what went on the project.
The idea of Pretty Cupcakes started as a redesign of my old design project from school called Bella Buttercream Cupcakes. I wanted to revisit it and create a new one with a different name. I also was inspired by watching Cupcake Wars. I also like a lot of people enjoy eating cupcakes. And I will admit while working on the project I ate some myself.
For the project I wanted to take what I think of when I think of cupcakes. From the outer appearance I think cupcakes are pretty from the decorations, the sprinkles, and sometimes how pretty they look. Always a addition to any part. The other part of my inspiration is the fact I am someone that looks to eat healthy I decide to combine the two and bring a bakery to it.
In the design approach I wanted to create a look that stays away from the typical organic and healthy look that many of the organic brands at the market have. I believe just because its healthy doesn’t mean it should scream it all the time. So instead I wanted to focus on create a brand that would appeal to not just those looking to eat healthy but for the other people who just want to eat something sweet.
For the sketching process I came up with different variations and ideas. I like to start with paper and a pencil because I think it’s the best to cut the distraction of the internet and software that it creates. At the end I narrowed it down to a few choices.
Choosing The Typography.
After the sketching process, I went in Illustrator to choose the typography that I plan on using. I knew I wanted something fun, playful and handwritten. I also wanted it to be easy to read in different sizes. I think for logos its important to have flexible typography that can be read at different sizes, or colors. Typography is supposed to be readable and legible.
After I had my idea for the logo it was time to get on Illustrator and to design. When I start my design, I like to start in black and white because it helps me focus on the main logo and not distracted by colors or effects. Logos are suppose to be simple, functional and flexible. After the step is done I bring in the color. I stuck with a two color palette to be economical and also I think Pretty Cupcake didn’t need more than two. I used a yellow inspired by yellow cake flavor and a magenta color to compliment it.
The next step was to work on the branding for Pretty Cupcakes. I wanted to help capture the fun fill of the cupcakes. I wanted to keep the color scheme and use stripes as well.
This project was fun to create and hope to continue on with the project and add more to it. Like most of my projects its ongoing project that does not end. I believe in going back to an old project and making it better with an update with the new skills you learn. Until my next project keep on creating.
Today I decided to start my blog. A design blog. For those that don’t know me. I am Stephanie Noel. Some people call me Steph or Stephy and even Saney. I am graphic designer and a creative person. In fact I love to create everything from music on my keyboard, to writing short stories, a book blog, even word search puzzles if I have time and designs. What made me want to be a designer was an interesting story. I started from fine art background in high school. In school I remember be a messy artist that love to dabble into paint and pastels. The good days. But in my second year of college I discovered design and after the results of finished project I knew that being a graphic designer is what I am meant to.
Unlike painting despite it fun self, it didn’t fulfill my creative wants. It I didn’t want to just to create something to just be hung on a wall but I want to create something that meant something. Something that makes a difference to the world or to just one person. I also love graphic design because it brings other things I like and that is solving problems, communicating and message and function.
As a designer I have a passion for color, type and all things I don’t know a lot about. I love to learn new ways to design something. I area of interest is logos and branding. I like that area of design because it lets me help solve problems for others. From create a logo for a non profit to a new start-up stepping into the business world. I also have a have passion for marketing as well and like the combination of design and marketing.
Now in this blog, here is what to expect. In my blog I plan on sharing my life as a designer, my process on my projects, my favorite design stuff and since I did mention I am a book blogger I will be covering book reviews. There will more to come but this is start of the journey. I hope to have you on this train ride as I navigate the world of design and how to inspire someone else. Until my next post keep on creating.
If you someone looking to learn more about Typography or looking to refresh your memory on the basics, a great book to check out is Thinking With Type by Ellen Lupton. This is a really great book that I read when I was in school taking a Typography class. I read this this book like three times and each time it’s like discovering something new.
Thinking With Type talks about what is typography and also shows you what effective ways to use them. The book also covers the background in how letters came about since the early ancient times to how it evolved until til today. I like how it’s tells you a short history without boring you or overloading you with too much history. It’s mostly brief. Another great part of the books is the anatomy of letters. Learning the parts of the letters is handy when talking to other designers and also having a better appreciation of the different forms and styles of typefaces.
The book also have exercises so you can practice what you learned and some projects to take part in. I actually haven’t done the exercises myself but will try since I am someone looking to practice some more. This is a really great book to get your feet wet in the type world. If you are interested in checking it out click on the affiliate links and learn about the world of typography. Until my next book review keep on reading.