I can back with from the beach with a new project update. I been working this week on the redesign for the logo of Surf’n the Wave Apparael. This is a brand inspired by surfing and the beach. The apparel line specialize in clothes that a great for surfing, the beach, swimming or just lounging in. Honestly I know I am not the only one that will still wear beach inspired clothes at home as well. Anyway I felt like the old logo could be better and decided to revamp it.
In the new logo I wanted a more simple look but keeping elements I liked form the original logo. I keep part of the wave but not the whole thing. I also went back and forth between my sketchbook and the computer before I found my perfect idea. I wanted to combine a surfboard shape and add a wave to it to bring in the surfing element.
After I finished the black and white version I added the color. I changed the color scheme to just a blue color. The blue relates to the water more than the old colors have and its great with a light background.