On this weeks project update, I have finished the design for Surf’n Apparel website. This is part of the Surf’n Project that I been working on. This project was inspired by surfing, the beach and just the lifestyle by the ocean. The last few days I been working on the project.
This week I had a busy week. Working the web design for the homepage of Help|Ask project. If you are new to the site and not sure what the project is. Help|Ask is a fictional site that lets you ask people questions or get with advice. But the site also lets you help others. The site also have the option with letting you seek solutions from experts on a chosen topic as well. In this web design project, I worked on the homepage this week. I wanted create a modern look that was easy to navigate as well. The site is also photo rich as well. Below is the what the first page looks like. Let me know what you think.
Over the weekend I worked on finishing The Ice Cream School website and I have finished the design for the website. I happy to have it finished ready to start the week with a new assignment. Let me know what you think of the website in the comments below. What is my next project? Well come back to see what’s next.Until next time keep on creating.
Today I went back to the website project for The Ice Cream School. After looking at the project I decided to scrape it and redesign it. I knew deep down that it didn’t look right so today I was working on the wireframe for the site. Luckily I didn’t have to start with sketches all over again. Here is a snapshot of my wireframe.
Today I worked on the first draft of The Ice Cream School web design project. If you are just popping in for the first time, I am design a website for a logo and branding design project I recently called The Ice Cream School. The Ice Cream School is a course site that provides courses that teach people to make ice cream. Below is the first draft that I been working on. What do you think?
For the last few weeks I was working on a project called Pretty Cupcakes. This is a brand I create a for a personal project based on an oldest project I did a few years ago. I wanted to create a more modern look and implement the new skills I learn over the past few years. This project help me learn some new skills and techniques. Here the process of what went on the project.
The idea of Pretty Cupcakes started as a redesign of my old design project from school called Bella Buttercream Cupcakes. I wanted to revisit it and create a new one with a different name. I also was inspired by watching Cupcake Wars. I also like a lot of people enjoy eating cupcakes. And I will admit while working on the project I ate some myself.
For the project I wanted to take what I think of when I think of cupcakes. From the outer appearance I think cupcakes are pretty from the decorations, the sprinkles, and sometimes how pretty they look. Always a addition to any part. The other part of my inspiration is the fact I am someone that looks to eat healthy I decide to combine the two and bring a bakery to it.
In the design approach I wanted to create a look that stays away from the typical organic and healthy look that many of the organic brands at the market have. I believe just because its healthy doesn’t mean it should scream it all the time. So instead I wanted to focus on create a brand that would appeal to not just those looking to eat healthy but for the other people who just want to eat something sweet.
For the sketching process I came up with different variations and ideas. I like to start with paper and a pencil because I think it’s the best to cut the distraction of the internet and software that it creates. At the end I narrowed it down to a few choices.
Choosing The Typography.
After the sketching process, I went in Illustrator to choose the typography that I plan on using. I knew I wanted something fun, playful and handwritten. I also wanted it to be easy to read in different sizes. I think for logos its important to have flexible typography that can be read at different sizes, or colors. Typography is supposed to be readable and legible.
After I had my idea for the logo it was time to get on Illustrator and to design. When I start my design, I like to start in black and white because it helps me focus on the main logo and not distracted by colors or effects. Logos are suppose to be simple, functional and flexible. After the step is done I bring in the color. I stuck with a two color palette to be economical and also I think Pretty Cupcake didn’t need more than two. I used a yellow inspired by yellow cake flavor and a magenta color to compliment it.
The next step was to work on the branding for Pretty Cupcakes. I wanted to help capture the fun fill of the cupcakes. I wanted to keep the color scheme and use stripes as well.
This project was fun to create and hope to continue on with the project and add more to it. Like most of my projects its ongoing project that does not end. I believe in going back to an old project and making it better with an update with the new skills you learn. Until my next project keep on creating.